First we sit down to better understand your objectives for marketing. Have absolute clarity of these ensures we audit to get the insight we need to build the strategy. It is likely to include a review of current and previous marketing activities and outcomes, a review of the brand, the proposition and your brand promise. It may involve talking to customers to understand their needs and their behaviours and attitudes to your business. It can involve a deep dive into the sector to understand the competition and any trends we need to know about. The output is a clear understanding of where we are now and where we want to be.